Farrow and Ball Imperial Purple W40 Paint

Farrow & Ball Dead Flat is an ultra-matt paint finish that offers a smooth, velvety texture with an almost chalky appearance. Designed to absorb light rather than reflect it, this finish creates a soft, subtle effect on walls, making it ideal for spaces where a sophisticated, understated look is desired. With a 2% sheen, Dead Flat is perfect for achieving a contemporary, minimalist aesthetic, while also being highly durable and easy to clean. It’s a great choice for both modern and traditional interiors, adding depth and richness to colours without the glare of more reflective finishes. The unique formulation of Farrow & Ball Dead Flat also helps to hide surface imperfections, making it an excellent option for older or textured walls.

• Multi-surface for walls, woodwork and metal
• Water-based, toy safe formula
• Durable and scuff resistant  
• Trace VOC and low odour
• Gloss level: 2% (very matt)
• Washable
• Coverage: approx 12 square metres per litre (one coat)
• Available in 3 tin sizes - 5L, 2.5L and 750ML

Quick tip: When using Farrow & Ball Dead Flat paint, one tip is to apply it in thin, even coats to achieve the best finish. Because of its ultra-matt sheen, Dead Flat can be more sensitive to brush strokes or roller marks, so it's important to use a high-quality, synthetic brush or roller designed for matt finishes.

Farrow & Ball Estate Emulsion is a classic, timeless paint finish that offers a smooth, chalky matt surface, perfect for creating a soft, elegant look in any room. Known for its velvety texture and low sheen, Estate Emulsion provides a sophisticated, subtle finish that works beautifully in both traditional and contemporary interiors. The finish is highly breathable, making it ideal for interior walls, especially in rooms with fluctuating humidity, like kitchens and bathrooms (though not for areas of direct moisture exposure).

Estate Emulsion's matte finish also helps to hide surface imperfections, giving walls a flawless, even appearance. Its rich, deep colors come to life in a way that’s both inviting and serene, without the reflection that higher sheen finishes can create. As with all Farrow & Ball paints, it is made using high-quality, eco-friendly ingredients, ensuring a premium, durable result that is both long-lasting and easy to maintain.

• Water-based
• Wipeable but not washable
• Chalky, very flat matt finish
• A+ rated for indoor air quality
• Great for walls & ceilings
• Toy-Safe
• Gloss level: 2% (very matt)
• Coverage: approx 14 square metres per litre (one coat)
• Available in 3 tin sizes - 5L, 2.5L and 100ML

Did you know? Gently wipeable but not washable. For areas of high wear consider using Farrow & Ball Dead Flat.

Farrow & Ball Modern Emulsion is a versatile and durable paint finish that combines the soft, matt appearance of traditional emulsion with enhanced performance for high-traffic areas. Ideal for busy family spaces, kitchens, bathrooms, and even hallways, Modern Emulsion offers a subtle sheen that’s slightly more reflective than the Estate Emulsion, giving walls a fresh, modern look without being overly glossy.

This finish is washable, hard-wearing, and highly resistant to stains and scuffs, making it the perfect choice for areas that see regular use. The rich Farrow & Ball colours come to life in this finish, with the paint providing a smooth, even coverage that enhances depth and texture. Modern Emulsion’s sophisticated, low-sheen look makes it ideal for both contemporary and classic interiors, offering a refined yet practical solution for busy homes. Like all Farrow & Ball products, it is eco-friendly and free from harmful solvents, ensuring both a premium finish and a healthier living environment.

• Water-based
• Scuff and stain resistant
• Mould protected Ideal for kitchens and bathrooms
• Fully washable and wipeable
• A+ rated for indoor air quality
• Toy safe
• Gloss level: 7% (low)
• Coverage: approx 12 square metres per litre (one coat)
• Available in 3 tin sizes- 5L, 2.5L, and 750ML

Did you know? Not for use in shower enclosures or direct water contact surfaces.

Farrow & Ball Modern Eggshell is a hard-wearing, low-sheen paint finish that combines the durability of a satin sheen with the elegance of a soft, refined surface. Ideal for areas that require frequent cleaning, such as doors, trim, windows, and furniture, Modern Eggshell offers a sophisticated, contemporary look while maintaining a soft, smooth appearance. The finish has a subtle, muted lustre that reflects just enough light to highlight architectural features without being too glossy.

This highly durable finish is both washable and scrubbable, making it an excellent choice for high-traffic areas or surfaces that are subject to wear and tear. Farrow & Ball's Modern Eggshell is also resistant to stains and marks, ensuring long-lasting beauty in busy homes. Like all Farrow & Ball paints, it’s crafted using eco-friendly ingredients and contains no harmful solvents, so you can achieve a premium, long-lasting finish with peace of mind.

• Water Based
• Satin finish
• A+ rated for indoor air quality
• Scuff and stain resistant
• Great for interior woodwork and metalwork
• Durable, washable and wipeable
• Gloss level: 40% (semi-gloss)
• Coverage: approx 12 square metres per litre (one coat)
• Toy safe

Quick Tip: This paint also works wonders on upcycling wooden furniture to give them a new lease of life and it’s available in a handy 750ml tin for these kinds of smaller projects.

Farrow & Ball Estate Eggshell is a luxurious, mid-sheen paint finish that strikes the perfect balance between durability and elegance. With a soft, refined luster, Estate Eggshell offers a timeless, satin-like sheen that enhances the depth of Farrow & Ball's rich, vibrant colours. This finish is ideal for areas that require a little extra durability, such as doors, trim, windows, and furniture, while still providing a sophisticated, less reflective alternative to gloss finishes.

Estate Eggshell is perfect for spaces where you want a more muted, gentle shine, but with the added benefits of ease of cleaning and long-lasting performance. It’s tough and resilient, with a washable surface that resists scuffs and stains, making it suitable for high-traffic areas without compromising on style. The smooth finish also helps to highlight architectural details, giving a refined, professional look to woodwork and furniture pieces.

Like all Farrow & Ball products, Estate Eggshell is made with eco-friendly ingredients, ensuring that you get a premium, durable finish that’s both beautiful and safe for your home. This versatile finish works equally well in both modern and traditional settings, offering a refined alternative to high-gloss finishes while still maintaining a subtle, elegant shine.

• Water Based
• Satin finish
• A+ rated for indoor air quality
• Scuff and stain resistant
• Great for interior woodwork and metalwork
• Durable, washable and wipeable
• Gloss level: 20% (semi-gloss)
• Coverage: approx 12 square metres per litre (one coat)
• Toy safe

Did you know? You can also use this highly durable Eggshell on floors.

The days of putting up with uninspiring colour choices in exterior paint is over thanks to Little Greene’s Intelligent Masonry paint. You get the exceptional quality and finish you’d expect from Little Greene, in a vast choice of colours. In fact it’s available in almost all of the extensive Little Greene colour palette.

The new formula is highly water resistant, with excellent adhesive properties and a tough film, so it’s protected from the elements.

Use it to transform brickwork, new render, cement blockwork and existing exterior paint finishes. Intelligent Masonry Paint lasts up to 15 years on exterior walls before they need a repaint. When applied correctly, this eco-friendly water-based paint dries quickly to a smooth matt finish. It’s dirt and water resistant, with anti-fungal and anti-ageing properties.

• Water Based
• High-gloss finish
• Washable and wipeable
• A+ rated for indoor air quality
• Toy safe
• Gloss level: 95% (semi-gloss)
• Coverage: approx 12 square metres per litre (one coat)

Did you know? This is thought to be the glossiest water based finish on the market the 95% sheen makes a dramatic statement.

Farrow & Ball Exterior Eggshell is a durable, mid-sheen paint finish designed for use on exterior surfaces, offering both protection and style. Ideal for doors, windows, trim, and other outdoor woodwork, it provides a smooth, sophisticated finish with a soft satin sheen that enhances the depth and richness of Farrow & Ball’s carefully curated colour palette.

This high-performance paint is specifically formulated to withstand the elements, offering long-lasting protection against rain, UV rays, and temperature fluctuations. Exterior Eggshell is both tough and flexible, allowing it to expand and contract with the wood, reducing the risk of cracking or peeling over time. The paint’s durable surface is also resistant to dirt, grime, and mildew, making it easy to maintain and keep looking fresh.

Farrow & Ball Exterior Eggshell offers the perfect combination of elegance and functionality, providing a finish that not only enhances the beauty of your home’s exterior but also stands up to the demands of outdoor conditions. Like all Farrow & Ball products, it is made with eco-friendly ingredients, ensuring that your outdoor spaces are treated with a premium, long-lasting finish that is both beautiful and safe for the environment.

• Water Based
• Satin finish
• Flexible and breathable
• Protected from fungi and algae
• A+ rated for indoor air quality
• Gloss level: Low Sheen (20%)
• Coverage: approx 13 square metres per litre
• Toy safe
• Available in 2.5 & 1 Litre

Quick Tips: Lots of our customers also love to use Intelligent Exterior Eggshell to paint interior wooden furniture because you can apply it straight onto new or bare wood.

The Intelligent Exterior Eggshell shouldn’t be applied directly onto waxed, wood-stained or varnished wood. Before you start painting, remove the existing coating, and rub down.

Did you Know? The flexible resin rich formula gently
expands and contracts with the weather to avoid flaking, peeling and fading for up to six years.

Farrow & Ball Exterior Masonry Paint is a highly durable, weather-resistant paint designed specifically for outdoor walls and other masonry surfaces. This robust, breathable paint finish offers long-lasting protection against the elements while enhancing the beauty of your home’s exterior. Whether you're painting brick, concrete, render, or stone, Farrow & Ball’s Exterior Masonry Paint provides a tough, mat finish that shields surfaces from rain, frost, UV rays, and temperature fluctuations.

Crafted with advanced technology, this paint allows moisture to escape from the surface, helping to prevent issues such as blistering or peeling. It is specially formulated to resist dirt, algae, and mildew, making it ideal for areas exposed to the elements. The result is a finish that not only enhances the architectural features of your home but also maintains its appearance for years to come with minimal maintenance.

• Very flat matt finish
• Highly breathable
• Protected from fungi and algae
• A+ rated for indoor air quality
• Gloss level: 2% (very mat)
• Coverage: approx 8 square metres per litre (one coat)
• Toy safe

Did you know? Exterior Masonry is resistant to flaking, peeling and colour fade for up to 15 years.